Men in Brown: Celebrity Cocouture Fashion Show continues to blend fashion, philanthropy, and chocolate for an unforgettable cause. This standout event, part of the Toronto Chocolate Festival, sees well-known personalities from the world of entertainment stepping onto the runway—not as spectators, but as models—in support of prostate cancer research at Princess Margaret Hospital.

In past events, journalist and former Golden Glove Champion Spider Jones, television personality Mike Bullard, and Canadian Idol judges Farley Flex and Zack Werner all strutted their stuff down the catwalk, each lending their name and time to elevate awareness and fundraising efforts.

But beyond the fashion and fanfare, the show delivered a powerful emotional moment. In a touching finale, producer Joey Cee led the participating celebrities across the runway one final time—each holding signs bearing the names of loved ones lost to cancer. The silent walk brought the audience to its feet, a reminder that beneath the glamour lies a deeply personal cause.

As anticipation builds for the next edition, organizers promise new surprises and a refreshed experience. The date and location for the upcoming show will be revealed in August 2025. Until then, the Men in Brown movement marches on, turning style into strength and awareness into action.